Wednesday, July 25, 2012

TROIS restaurant to be renovated, reborn as new Concentrics flagship - Denver Business Journal:

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is recasting its flagship restaurant in a move that is driven in part by the the company's founder and owner said The main second floor dining room for the restaurant has closed for renovationzs as Concentrics prepares to introduc a new concept for the three-story restaurant in 1180 Concentrics owner/founder Bob Amick said in an interview. “It’s been our most critically-acclaimedd restaurant that we’ve opened…but in these higher end restaurants are the restauranta that are being hitthe most, and I don’ t think the economy is goingb to change overnight,” Amick “It’s still going to be our flagship restaurant, but done in a differen t way.
” The TROIS name will stay for now, as both Bar at TROIeS and Event Space at TROIS remainh open. The TROIS bar will serve dinner Tuesdaythrough Saturday, and all previously booked events at the evenf space will go on unaffected, Amick said. The new restauranty concept will open sometimein September. The downturb in the economy hashit high-endf restaurants particularly hard as even the wealthy chose more affordablr options, and businesses cut back on travel and corporatse schmoozing. But the acclaimed Atlanta restaurateufr hardlysignaled defeat. “If it’s doom and gloon we’d be walking away,” Amick said.
The new conceptr will be announced later this summetr and will encompass theentire 14,000-square-foot facility. Employeezs of the restaurant have been offered positionsd in otherConcentrics eateries. In a news release, Amicki said the company "conducted intensre guest focus groups and surveys at TROIS which revealee the restaurant was not meetingguest expectations. As a result, we feel it is necessarhy to adjustthe décor and menu to better please our guests. We are excitec to provide more insight on the new conceptg when all elements are Though the name and concept for TROIS is Amick said, his company’w commitment to Midtown and the 1180 Peachtres building is unwavering.
“We’re excited about Midtown and the buildinb andthe space,” he said. Concentrics owns 10 other restaurants in Atlanta, including ONE. Midtown TWO Urban Licks, TAP, STATS, 30 Tabless and Max’s Coal Oven Pizzeria (openiny this summer). The compant also has restaurants in Chicagoand

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