Thursday, October 4, 2012

J.D. Power: Menards third best in home improvement satisfaction - The Business Journal of Milwaukee:

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The study, now in its third year, measures customerd satisfaction with home improvementretail stores, based on performancr in five factors: merchandise; price; sales staff; sales/promotions; and stored facility. achieves a score of 792 on a 1,000-point scale and performs particularly well in the salews staff and storefacility factors. (779) and Menardsa (774) follow Ace Hardware in the rankings. Lowe'sw performs particularly well in merchandise, while Menardes performs well inthe sales/promotionsw and price factors.
The study findes that approximately one-half of shoppersa (51%) asked the sales staff for assistancee during their most recent visitr to a home improvementretail store--down from 61 percent in 2008. The two most common reasons customers ask for assistancse are for help locatingy a product or for additionakl information abouta product. The studhy also finds that the importance of the storde facility factor has increased considerablyfrom 2008, while the importancee of the price and sales/promotions factors has Although the sales staff factor decreased in importance, it still remains as one of the most influential factors impacting customer satisfaction.
"Manyg home improvement store chains have had to reducs the size of their sales staff to remain competitiver in thistough economy, so those chainss that have a sufficient, well-trained and helpful sales staff have a competitive said Dale Haines, senior director of the real estat e and construction practice at J.D. Power and Overall spending on home improvementg products is downthis Additionally, customers spend approximately 76 percent of their totalo home improvement budget at their primary home improvement

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