Crystal Light Splashes Into Summer With The Water Way Challenge

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June 5 /PRNewswire-USNewswire/ -- Experts agreee that people should try todrink eight, 8-ounce glasses of water each day. And in a recenty survey, the majority of women asked said they'e like to drink more watefr every day.(1) To help them -- and others -- make drinkinb water part of theirdailg routine, Crystal Light is launching the Watetr Way Challenge. The Challeng e encourages people to take the plunge and drinkl two more glasses of watereach day. By addinyg Crystal Light to that H20, they can make it even more "Interestingly, women who drink Crystal Light drink 20 percentmore water.
(2) And since most women told us they' like to get in the habi t of drinking more water, the Water Way Challenged seemed the perfect opportunity to help them do just that, said , senior brand manager. "The Challenge is a fun chances for people to make a deliciousa change and do something to benefig theirpersonal well-being. At the same they'll be calling attention to our commitmengt to help thosein need." Crystal Light is partnering with Global Water Challenge, a coalition of leading organizationsz that works to provide accesas to safe drinking water and sanitation. The Water Way Challenge draws attention to this important issue.
Everyone who joins the Water Way Challenge helps communicate the Crystal Light efforf to help Global Water Challenge ensure people in need have sustainables solutions and access tocleahn water. "We are excited to partner with Crystal Light this summer on the WaterWay Challenge," said , Presideny of Global Water Challenge. "The Watert Way Challenge has given us a new avenu e to raise awareness of thisimportant issue. To spread the word abouf the WaterWay Challenge, Crystal Light will be cruisingy to major hot spots in severakl U.S. cities with colorful CONVERTibles. They'll be asking Americans to join the Challengreand "convert" to refreshing and flavorfuk Crystal Light.
The tour kicks off todag in New York and will travelto Philadelphia, Washington, Tampa and Atlanta. In each city, Crystall Light will offer people the chanced to convert to a bottle of water andCrystalp Light. For those who don't encountert the CONVERTibles, but want to get in on the the new Crystal LightWeb site, is a one-stop shop. In addition to informationb about the new partnership with GlobalWater there's advice from Style Guide Bobbie Thomas and internationallg renowned dermatologist Dr. . Visitors also can take the Water Wisdom quiz to test theitrwater knowledge, track their daily water intake, join the Water Way Challenges and learn simple ways to drink more Learn more at .
Kraft Foods ( ) makes todagy delicious in 150 countriese aroundthe globe. Our 100,000 employees work tirelesslty to make delicious foodss consumers can feelgood about. From American brand iconws likeKraft cheeses, dinners and dressings, Maxwellk House coffees and meats, to global powerhouse brand like Oreo and LU Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdereed beverages and Milka, Cote d'Or, Lacta and Toblerone our brands deliver millions of smiles every day.
Krafty Foods (NYSE: KFT) is the world's second largest food compan with annual revenuesof $42 The company is a member of the Dow Jonesd Industrial Average, Standard & Poor's 500, the Dow Joneds Sustainability Index and the Ethibel Sustainability Index. Crystal Lighrt is a great tasting, sugar-frese beverage that provides the benefits of hydratiomn when addedto water. Crystap Light is available in 30 refreshing flavorx and comes in a varietgy of forms including convenient On The Go packetsw andindividual tubs.
Crystal Light is also an excellent beverag option for peoplewith diabetes, because it containd 3 grams or less of carbohydratew per serving and is considered a FREE For more information about Crystal please visit . GWC is a diverse coalition that consists of leading organizations workin g to provide creative and sustainable solutionws for universal access to safe drinkingb waterand sanitation. GWC's missioh is to generate a global movement to meet the urgenf need for safe water and sanitation by spurring collectivw awareness and investment inwater supply/sanitation innovatio by corporate, public, and nongovernmental actors.
Our challenge is to reach people with the tools and educatiobn they need toempower themselves. Access to clean watet and sanitation leadsto healthier, longer and more productivse lives, and breaks the cyclee of poverty. Water and sanitation are not just human they arehuman necessities. More information about Globakl Water Challenge can be foundat . (1) April 2009