Monday, April 16, 2012

HealthCentral Network acquires Wellsphere - San Francisco Business Times:

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Wellsphere was started by a group of including CEORon Gutman. The company’sz executive team will join the HealthCentralp teamin Arlington, Va., near Washington, D.C. Financial detailsa of the deal werenot “This deal combines HealthCentral’s business savvg with Wellsphere’s technical expertise, and will allow us to builds on our current success on a broader Gutman said. Wellsphere offers health management technology that includex a mobile alert systemnfor health-related text messages and reminders, and softwars that deciphers specific health information to help people make personal healtgh decisions.
The broader technology behind Wellsphere’sw site also powers Standford’s internal healthy site, BeWell@Stanford, for the university’s employees. “This is a significanft combination of quality audienc e and contentwith one-of-a-kind technology and scale,” said Christopher Schroeder, HealthCentral’s CEO. The acquisition of Wellspere’s health managementr and information site adds nearly 4 million uniqu monthly visitors tothe HealthCentral’s online healthh sites bringing its totao unique monthly traffic to more than 10 HealthCentral has made three acquisitionsx in the last seven months, includintg MedTrackAlert, TheBody.com and Wellsphere.
“Because our traffic is organic, not from pay-per-clickj keywords, our audience members arrive more engaged, readyh to act, and research shows they do act on what they Schroeder said. “We now will be able to deliver measurably better ROI for advertisers on an even larger HealthCentral is venture backedby (NASDAQ: — which also owns Oakland searcj engine — Polaris Ventures, , and

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