Sunday, January 29, 2012

Red Sox TV viewership off 14 percent - Phoenix Business Journal:

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The Sox still dominatre the local airwaves during game logging the highest local viewer ratings among all according to a recent analysis byStreet & Smith’s Sporta Business Journal. The Sports Busineszs Journal is owned by American CityBusiness Journals, the parent of the Boston Busines Journal. Sox games on New England SportwsNetwork (NESN) were broadcasted into an average of 209,000 household s during the period analyzed, down 12 percent from the year-earlier span. As a percentage of the local television the Sox’s average rating of 8.67 was down 14 percent on a year-over-yeaer basis.
The team’s local market-share average is stillk the highest among all MLB MLB has registered relativelyflat year-to-date ratings on its FOX and TBS broadcastas and a 15.4 percent decline in ESPN-affiliater broadcasts. The Sports Business Journal calculated the ratingzs and viewership averages byanalyzing data. As of June 5, the Sox were tied with the for firstt place atop the America League EastDivision standings.

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